New York
adrian@saunaguus.io
Founder / Guusmaster
London
rasmus@saunaguus.io
Founder / Guusmaster
New York
august@saunaguus.io
Founder / Guusmaster
About
Saunaguus was founded by three childhood friends, united by a shared passion: turning the harsh, dark winters into moments of warmth, connection, and renewal.
In Denmark, the sauna has long been a place to warm the body and clear the mind. But everything changed when we discovered the power of sharing that experience in community.
Over the past seven years, we've facilitated more than 800 sessions for nearly 20,000 people – guiding them through heat, breath, and renewal. With every gathering, our belief in the ritual has only grown stronger.
Cold days no longer kept us apart; they brought us together. As the days became colder and shorter, winter shifted – from a season of isolation to a time of celebration.
Through Saunaguus, we now welcome the cold – even in the darkest months.
Our Spark
Saunaguus was born from a simple belief: that the ritual of Saunaguus shouldn't be reserved for the few, but shared with everyone.
In the Scandinavian tradition, Saunaguus has always been about more than heat. It is rooted in centuries of culture and community – not the trappings of white robes, exclusive memberships, or unaffordable day passes. Here, the practice is shaped by authenticity, not by borrowed notions of luxury.
Our mission is to share this tradition openly and honestly – whether you are an athlete, a student, or simply someone in need of a reset.
Everyone can enter. Everyone can belong. Saunaguus is not a club – it is a sanctuary. A place where heat, cold, and scent meet presence and attention. A place where you don't need to prove anything, perform, or follow a trend. Whether it's your first session or your hundredth, you'll find space to slow down and reconnect – stripped of noise, stripped of demand.
Manifesto
In a world that demands constant motion, SaunaGuus carves out a space for complete composure – a space to disconnect from demands and reconnect with yourself. At SaunaGuus, we offer something rooted in centuries of Scandinavian tradition: the ritual of saunagus. Through heat, essential oils, breathwork, and cold exposure, we guide you into release – physically, mentally, and emotionally.
This is not about performance.
It’s about presence.
Each session is an invitation to stop pushing, to soften, and to feel. Not a test of strength, but an act of presence. Within the rising heat and biting cold, you’re forced into a parasympathetic reset: tension breaks, the mind steadies, and resilience forms. This is where recovery becomes ritual. Where wellness is not a luxury, but a rhythm. Whether you come after a hard run, a long week, or simply to pause and draw breath – you’ll find a space that welcomes your pace, your level, and your intention. Here, everyone has shelter to return to themselves. At the height of heat, noise burns off,
pressure evaporates – and in that clearing, something shifts. Born from Scandinavian tradition.
A ritual that
transformed us – for the better.
We’re here to share it with you.